Family Dollar has agreed to a proposed $63 million settlement resolving allegations by the Federal Trade Commission and 17 states that it systematically charged customers more at the register than the prices displayed on shelves, tags, and in advertisements. The case, Federal Trade Commission and 17 states v. Family Dollar Stores, LLC, was filed in the U.S. District Court for the Eastern District of Virginia and stands out as one of the more significant recent pricing-transparency enforcement actions.

According to regulators, the retailer’s alleged pricing discrepancies were not isolated mistakes but a recurring practice that misled consumers at the point of sale.

The Federal Trade Commission, joined by the attorneys general of Utah and Nevada, has filed a new consumer-protection action against Lens.com, alleging the online contact-lens seller misrepresented prices in search advertisements and on its website over an extended period. According to regulators, the company used pricing tactics that made products appear cheaper than they actually were, a theory that puts digital advertising, checkout design, and price disclosures squarely at issue.

The case is notable not only because of the parties involved, but because it reflects continued FTC focus on “drip pricing” and other online marketing practices that can distort a consumer’s understanding of total cost.